Outdoor banners are an effective way to advertise your business. But did you know that the font you choose can make or break the effectiveness of your banner? The right font will draw attention and create a lasting impression, while the wrong font can turn potential customers away. In this post, we’ll explore some of the best fonts for outdoor banners, so you can ensure your message is seen by as many people as possible.
Font Selection Tips for Outdoor Banners
When selecting a font for an outdoor banner, there are several things to keep in mind. First, consider how legible it will be from a distance. Some fonts may look great up close but become illegible when viewed from farther away. You should also consider whether or not the font is appropriate for your brand’s style and tone. Lastly, try to select a font that stands out from other elements on the banner (such as logos and images). Here are some suggestions to get you started:
• Sans Serif Fonts – Sans serif fonts (those without “feet”) are generally easier to read than serif fonts, making them ideal for outdoor banners. Popular sans serif fonts include Helvetica and Arial; these two fonts have been used in some of the most iconic advertising campaigns ever created! Other sans serif options include Roboto, Open Sans, and Montserrat.
• Bold Fonts – Bold fonts are great for drawing attention to important words or phrases on your banner. While bolding all of your text can be overwhelming, highlighting key words or phrases in bold adds emphasis and helps them stand out from other elements on the banner. Popular bold fonts include Bebas Neue and Impact; both of these are sans serif options with strong letterforms that will remain legible even when viewed from afar.
• Script Fonts – Script fonts (also known as “cursive”) add a sense of elegance and sophistication to any design project. If you want to give your outdoor banner an upscale feel without sacrificing legibility, try using a script font such as Pacifico or Allura; both offer beautiful lettering without being too difficult to read at a distance.
As you can see, there are many factors to consider when selecting a font for an outdoor banner—but don’t let that scare you off! With a little bit of research and experimentation, you can find the perfect font that will help make your message stand out from other signage on the street. Keep these tips in mind when choosing a font for your next outdoor banner—you won't regret it!